Top 9 Ethnic Wear Brands from India | for Girls and Women

Importance of Ethnic Wear Brands

In this modern era, first impressions are always very crucial. That is exactly why our external appearances needs to be well-presented. The clothes we wear plays a vital role in defining a person's personality. Due to advanced growth in all walks of life, people are exposed to various cultures. People in India adore western culture. That is why there is a significant shift in fashion choices. Usage of Jean clothes are rising enormously.

                 Traditional Values of India.

Ethnic Wear Brands Save traditions & culture:

Every Individual has a right to wear what they like. But since it comes with a cost of fading cultural values, someone should take the responsibility to save them. That paved the way for ethnic wear brands to bud. Some genuine tradition lovers who forecasted the seriousness of this issue, decided to take ethnic wears beyond the boundaries of this country. They literally wanted ethnic wears to become a global fashion brand.

" No matter how much we love jeans, the amount of grace that a half saree, lehenga or Salwars can give is unmatchable.

 Teens Love Ethnic Wears:

 Not Just adults, young teenagers are also loving it (Ethnic wears). Youngsters only care about uniqueness. And they consider ethnicity as a lethal choice. To match the competition from the western outfits, Indian Fashion designers exercise Einstein level creativity thought process to make incredible innovations in the designs. Even people in the west showed their interest in ethnic wears of India. At that precise moment, people understood that ethnic wears has become a fashion concept.

Innovation in Ethnic Wears:

Thanks to the incredible work of Indian Fashion designers, Traditional wears are not boring anymore. Ethnic wears and Western wears are unique in their own way. And as a fashion blogger I personally believe they could co-exist. They should. Why? I will tell you later. The greatest products of India are found in its deepest roots. And people may wonder "How can I buy then if it is located somewhere 1000 miles away from me ? ". An Obvious and good question.

" ONLINE SHOPPING. Online shopping has created a revolution in the world. Availability is no longer an issue.

Here are some of the truths and Myths of Ethnic Wears:


  • Ethnic Wears are out-dated.
  • Ethnic Wears are not comfortable to wear.
  • Ethnic wears are only for festivals
  • Young generation don't prefer them.


  • Ethnic Wears are the talk of the day.
  • They are top-notch comfortable products.
  • Ethnic Wears can be wore day-to-day.
  • Most-prominent for festivals.
  • Youngsters love ethnic Wears.

Top 9 Authentic Ethnic Wear Brands from India:

1) BIBA 

BIBA Apparels Private Limited ("BIBA"), the Indian fashion giant, stands true to its name. The brand has been dressing and embellishing demure maidens from every corner of India since 1986.

Contemporary ethnic fashion at an affordable price is BIBA's commitment to fashion enthusiasts, offering ladies' churidars and dupatta sets in cotton, in shades of every color, and with irresistible color combinations and patterns.

 Mix-and-match kurta pieces from BIBA are available in different lengths, so you can experience the joys of traditional Indian wear regardless of your body type.

Shop Online:

2) W for Women

Born in 2001, the brand W is a part of TCNS CLOTHING CO. LIMITED. The dream of two brothers – Mr. OS Pasricha and Mr. AS Pasricha came to reality when W started its journey with an aim to provide fashion in a modern retail environment to the Indian woman. 

The pioneer in introducing the concept of 'Mix n Match' in retail, W designers take inspiration from the latest fashion trends & forecasts from the west and transform them into silhouettes and styles acceptable to the modern Indian woman. 

The idea is not to grow only within India but internationally. W's exclusive brand outlets are now present in Mauritius, Srilanka & Kathmandu and are now looking forward to expand in more countries.

3) Shivangi Clothing

Located in the Manchester of South India, Shivangi was established in 2013 with a clear emphasis in celebrating our rich tradition, culture, craftsmanship and creativity. Since its inception, Shivangi strives to push the boundaries of Indian traditional values to meet the ever-changing trends of the present generation.

we make use of quality clothing materials and embellishments to create a range of amazingly contemporary traditional dresses for girls, boys and women. We always prioritize quality over quantity and are passionate in delivering top-notch quality materials supported by vibrant colors, unique designs and appealing patterns.

Shivangi Clothing offers you the finest and unique collection of trendy girls pattu pavadai, fashionable kurtis and kurtas, silk and designer sarees, exclusive readymade blouses, and a mesmerizing selection of half sarees.

4)  Rangriti

Rangriti is a range of bright & happy women’s Indian wear. A unique fusion of Rang-color and Riti – fashion, Rangriti brings out a line that is a fine blend of feminine cuts and beautiful shades in sync with the latest fashion trends.

Rangriti provides high-end fashion at very attractive prices making it a perfect answer to every woman’s wish of making every day exceptional. The Rangriti collection is sure to glorify your presence wherever you go and steal hearts by the millions. Wear it and feel draped in style.

5) Jaypore

Jaypore is about bringing the world a little closer together. We discover the best designs from artisans and craftsmen from all over India, and deliver them at exceptional value to our members.

Jaypore focuses on products with unique,high quality craftsmanship; unmistakably local designs that feel at home anywhere in the world. Our products include home decor, accessories, jewelry, apparel, gifts, vintage items and more.

6) India Rush

IndiaRush brings the latest trend to all fashionistas and fashion enthusiasts at a very affordable rate and offers. Every stylish woman will now shop with much of their choice and designer array present here at IndiaRush. 

Grab unbeatable offers and discounts from the shopping hub of IndiaRush and explore a range of stylish salwar suits, bridal lehengas, wedding sarees, kurtis and other ethnic dresses for stylish women. 

Discover an array of fashionable women ethnic wear, jewellery and accessories at our storehouse and wear them with traditional or style statement jewellery.

7) Melange

If you like wearing ethnic outfits with a hint of western influence then you should checkout Melange. 

Shop Online: Melangestores

8) Soch

Soch represents heritage like no other. From designer apparel to elegant fashionwear, it’s a one - stop brand for all your ethnic needs. The first exclusive Soch store was opened in 2005. 

Every store, since then, has reflected the Indian craftsmanship in a contemporary vocabulary. Through its innovative use of traditional crafts, Soch celebrates Indian woman with a contemporary lifestyle. Today, Soch has grown to retail through over 124 exclusive brand outlets across 45 cities.

9) Bharat Sthali

Your one-stop treasure trove to find sarees online from each part of India! Be it Gujarat’s jamdani patola, Telangana’s uppada pattu or Banaras’s Banarasi silk here is an exquisite collection of delightful craftsmanship!

BharatSthali takes you through a journey of the rich heritage of India while bringing you the regional specialty and character with each fabric. Time travel through the passages of history and discover the finest of crafts and the best of weaving with us. 

Bringing together the textile designers, artisanal communities, weavers and artists, here’s a contemporary platform that meets the delightful treasures and doesn’t fade them out.

Shameer's Verdict on Ethnic Wear Brands:

Because of the efforts of these tradition saving ethnic wear brands, ethnic wear segment are staging an epic comeback.

You don't believe me?

Ask everyone's friend, Google.

Source: Google Trends

I firmly believe Western wears and Ethnic wears can co-exist. In fact, sometimes they are combined together to achieve a desired result. Indians won't allow their tradition and cultural values to vanish.

At the same time, we are not against the western wears. Moreover, the influence of western wears brought the true potential of ethnic wears which today achieved a huge feet of becoming global fashion concept.

Healthy rivalry will always lead to a wealthy glory !!